The Web design industry has a wide portfolio of services that starts with Graphic designing and moves into packaging design, web design, branding, photography and support. Any design company starts its operations with proper planning.

Planning involves research that requires maximum possible critical information for project design. The company provides organizational solutions suggested for every bit of information. From the stage of brainstorming, that is, idea stage that is developing an interesting concept it goes to the execution stage that involves the implementation of thoughts in the form of graphics which requires great vision. This should be executed with experience, aesthetic considerations, taste, understanding the design principles, knowledge, etc.

After executing it successfully when it comes to delivery, the images will be checked attractive and superior designs. To provide end-to-end capabilities, it produces, delivers, manages, tracks and optimizes the design in a cost-effective manner. The various services that a digital media company provides to its clients include Corporate Identity Services, magazine/cover design, promotional material, exhibition design, marketing material, advertisement design, web design, web banner ad designs, corporate/entertainment events, publisher, flexible packaging design, commercial photography & so on…

If the company’s core service is web designing, then it will position itself as core web design company in the market. It works towards servicing like web graphic design; interface design; authoring, including standardised code and proprietary software; user experience design; and search engine optimization. Web designing basically refers to the front-end design of any website that includes mark-up writing.


The web designers should be aware of the usage of the website and how to create its mark-up. For this they should refer the web accessibility guidelines. The design will start from the choice of website whether it has to be static or dynamic.

A static website contains a unique content for every page. Content is created only once for the website. It is either manually authored or automated creation process which is like dynamic website for long-term results as completed pages. Static websites are simple to host but will not carry out server-side scripts. In this the server administration is less and possesses less chance of security holes.

Dynamic websites use server-side technology and generated on fly to generate webpages. Back-end databases are used to extract the content across a relational database to summarise numeric information. Dynamic pages are produced using static pages. They were typically coded directly in languages such as Perl, PHP or ASP that uses a template approach and places data in the form of tags.

Many websites employ higher-level and application-focussed tools like CMS. A website offers amongst several well recognised models by involving activities like time-sequenced blog, a thematic magazine or news site, a wiki or a user forum.

The most critical aspect of the website that creates the first impression of the related business is homepage design. However, nowadays it has been observed by practitioners that a growing number of website traffic bypasses the homepage and moving on to internal content pages through various media.


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