Sometimes it is the on-page SEO technique which is required to get the website at top rank on the Google search engine. To optimize the blog post the website should be incorporated with the search engine language for a better position rather than off-page activity. Search engines do not read any kind of language and with appropriate SEO exercise we tell search engines what the website has.

Another prime objective of SEO is to keep the users happy. Off-page SEO might increase website traffic but if it is not appealing to the user it will show poor results later. Many of the businesses go for website promotion to generate leads, thus even after pursuing Search Engine Optimzation if the sales don’t increase, they will quit this service. In this case, on-page SEO will be the only solution for getting business. Thus Search Engine Optimization in India should serve a dual purpose of functionality and traffic turning into leads.

Thus, to generate leads in reality on-page exercise has to be carried out and then slowly shift to off-page action. Search engine language is not a rocket science but a mere set of algorithms for a high page ranking. The critical factors which are essential to get a high rank on Google commences with blog posting (an exercise that helps to gather clicks along with the SEO advantage for a particular keyword), Post Permalink Structure, Heading Tags, Keyword Density, Meta Tags and infographics.


The factors based which Google will rank the websites depends on content with elements like overall content relevance, user signals with features like click-through-rate, time on site and bounce rate, technical aspects including HTTPS, presence of H1 & H2, ranking of .com (TLDs) as well as file size and site speed also plays a crucial role in ranking.

Another feature that is of high importance is the User Experience that is a prime factor in popularity and usability of the website. The components that make up the user experience are font size, number of images, interactive elements, number of internal links, video integration, presence of unordered lists and the font size above the fold.

Social signals might not be a part of Search Engine Optimization in India but no doubt it boosts the ranking of the website through various social networks like Facebook total, Pinterest, Twitter and Google +1. Backlinks is the major part of the on-page activity of the website. This relies on number of no-follow backlinks with follow and do-follow backlinks alongwith edu-backlinks, number of domains and external links connected with the URL.

Heading tags again play a main role with the title tag marked as H1. Title tags used once is not required ny further in the article. The sectional breaks can be tagged with H2 or H3 tags but too many tags are also not favoured by Google’s algorithm. The keyword density lso should be maintained to 1.5% inclusive of LSI keywords.


Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s