Every B2C company is a consumer brand. One needs to have a thorough understanding of the target consumers, their maturity level and the how to approach them. Studies reveal that the end users are segmented into sophisticated, mature, adolescent, young and first users. The segmentation has been 6%, 24%, 32%, 22% and 14% respectively.
The changes in organization’s management may lead to drastic variation in the content structure. The break-up of the B2C Content Marketing structure is quite critical.
It starts with centralized content marketing group referring to multiple brands/product lines throughout the organization. Setting up of Content Marketing Team, a centralized group/individual teams get formed and small team serving entire organization. This small team will have highest contribution towards Content Marketing.
The idea is that this team should be very much aware of how the content marketing program will be structured. However, a great percentage of program’s success depends upon how qualitative and efficient the content is. High-value and relevant content contributes maximum in marketing the content.
But what audience want to see and what they are interested in requires rigorous thought process. Without a heedful content strategy, a large mass of audience can be approached in a short time span. This will make business profitable. Most of the companies have now realized the importance of Content Marketing in business. They took it up as priority!
The distribution of content over various social platforms as well as sites also needs planning. For effective distribution one needs to segment the target audience efficiently. Also a thorough understanding of what works is required. One needs to figure out how much time need to be spent by their team on this service.
The success of the content also needs to be measured in terms of whether it is popular or growing among the right audience or not. The worth of the marketing program also increases with who does it. Here HR/Management of the company will play a big role. They will be responsible for selecting the right person for this job.
Sometimes it is not the content but the existing repute of the organization that diminishes the content marketing effort. The market is so saturated that organizations have lost somewhere in the competition. They don’t know how to move ahead. Hence, they are not clear what to market.
In previous years various organizations have undermined the importance of Content Marketing. Even if the Management is convinced about its power they find it challenging to find the right people to deliver results. Sometimes people lack the right approach and sometimes they demand more.
Many of the B2C Content Marketing is not even considered for certain projects. It’s very hard for them to quantify the success rate of their content.
Out-n-out it’s the combined effort of Management and Marketers to make their Content Marketing fruitful. Here’s what the current opinion Content Marketers have about the industry.
It is one of the very critical components of the organization. Also delivers exceptional experience to the right audience for lead generation, highly focused on quick delivery of long-term leads, promise realistic results, values creativity and thought process and flexible in strategy.
But the fact is, it also takes time in showing up results!